Our favorite examples of B B email marketing Now, all those rules sound simple enough to follow, but Here are a few examples of B B email marketing that caught our eye so you can see the rules working in real emails and get some inspiration for your own. Example # DocuSign product features I'll be honest, I don't think about DocuSign too often. But that DocuSign subject line caught my attention, as did this email that appeared in my inbox while I was writing this article. Look. docusign b b email marketing example This design is clean, with the simple format and iconography that fits DocuSign's brand.
The copy works here too, promising that the product can help me—and other email readers— save time and work more efficiently. In addition, DocuSign includes a sign-out mobile number list at the top right . The “Not interested?” question is also fun and casual. Knowing there are no hard feelings makes me love DocuSign more and want to get to the bottom of it. b b email marketing example - docusign Including a customer testimonial in a product email is a great tactic and a great example of marketing psychology . It's subtle here, which makes it clear that it supports the above product features, not the main reason to convert.
Another great tactic here Alternate the colors of the CTAs to keep them from getting stale in an email with multiple buttons. Well done. Example # Semrush's Free Course Here's an excellent email from Semrush a few months ago, shortly after signing up for a free trial b b email marketing example—semrush The contrast with the orange and black brand colors looks clean and bright; the two logos and the brand name make it look fresh and official. The email opens with a question — a great reminder that emails are actually two-way communication. Then the rest of the email copy itself is straight to the point.