The situation in which the three kingdoms of "You Aiteng" stand against each other will exist for a long time. 2. "Barbarians" waiting to enter There is no doubt that the long video streaming industry is a money-burning industry. Even Netflix, the world's No. 1 long video streaming media player, is still in a state of burning money for market share. The same is true in China.
The seemingly beautiful "You Aiteng" is still in a state of loss. Only Mango TV has achieved profitability by relying on Hunan Satellite TV as a content source. It will take time to achieve profitability, and "You Aiteng" still needs to face the eye-catching companies from the second echelon and the "long sms marketing service video" companies. For example, Station B, which is struggling to catch up. The niche B station is a gathering place for young people who love "home culture" and has always been out of the public eye. It was not until the listing in 2018 that people were surprised
that this "small website" actually had 2 million creators and nearly 100 million monthly active users, and had been invested by both Taobao and Tencent. "You Aiteng" power struggle: a high-risk and high-reward game Compared with "You Aiteng", the advantages of station B lie in high-quality content and users and UP masters gathered by their interests. Station B has thus formed a community with strong stickiness, a strong sense of belonging and identity. This makes Bilibili very