DoubleClick). SEMCopilot, our AdWords management software for PPC account managers, collected data throughout Q1 from beta testers and paying customer AdWords accounts; here is an analysis of their placements on the Google Display Network. How our data is organized To speed up placement analysis, SEMCopilot's “Placement Insights” feature automatically sorts placements into over 40 categories. Google has its own categories that you can use for exclusion purposes;
we assume that most customers already block porn or adult sites etc. The purpose of our categories is to better understand where ads are shown, for brand protection purposes and for performance analysis. Based on our user data, the sites we ranked jewelry retouching service accounted for 96% of impressions received on the Google Display Network in Q1. Why bother to categorize sites? Due to the number of sites on the Google Display Network, simply reviewing a placement report is a pretty futile effort for most AdWords account managers.
At best, they usually look at the first few hundred clicks…then, when the number of clicks they're looking for drops to one or two, they stop looking any further. That's a very long line of sites. So, organizing placement reports into categories makes it much easier to gather actionable insights. Below are actual quotes from users who have reviewed our Location Information Report - these illustrate the surprises that are often uncovered: "Hey, my ads are showing on dating sites!" “Hmm…what are all these political sites?” "Whoa, why are my listings showing on eBay?" "What the hell are my ads doing on all these foreign language sites?" “