In 2016, Gmail reported over 1 billion monthly active users, 75% of them on mobile devices. The Litmus State of Email 2017 report found that among email providers, 54% of emails are opened on a mobile device - and also that 43% of consumers marked a brand's promotional emails as spam because that they didn't work well on a smartphone. This last statistic is a particular problem for brands that want to reach consumers where they increasingly spend their time. If you want to make sure your email marketing is mobile-optimized, the technology that powers it — from your email service provider to your reporting tools — must also be mobile-optimized. So how can you ensure your email technology is optimized for mobile? Here are four things to keep in mind.
Can you use a responsive or mobile-friendly template? There are three main types of email design: desktop-centric, responsive, and mobile (also called scalable design). If you want your emails to be mobile-optimized, using one of the last two is E-Commerce Photo Editing Service an essential first step. According to the State of Email Design 2016, 8% of email marketers still use desktop-centric designs – don't be one of them! A responsive email template is one that will adapt to whatever screen your consumer uses to read the email, be it a desktop computer, tablet, smartphone, or something in between. both. If you're a B2B brand, chances are a lot of your consumers will be reading your emails on a desktop computer, so a responsive template will cover all your bases.
However, if you are B2C or otherwise ready to place all your bets on mobile, you might want to go straight for a mobile-friendly model that is optimized for smaller screens. Many different email tools come with built-in responsive templates. So, if you're using a pre-made template from your email service provider, make sure it's responsive or mobile-friendly. Otherwise, many companies offer free or premium responsive templates that you can use – Mashable has a good list. If your email tool has a CSS editor and you don't mind getting familiar with it, you can also create your own responsive template using CSS and HTML. Do your reports cover client and device? In all honesty, establishing this should be your first step - there's no point in optimizing for mobile if you can't tell if any of your tests or changes are having an effect.